Donald S. Bradshaw, Jr.
286 Bridge Street
S. Hamilton,
Massachusetts 01982
brad@velerity.com
Mr. Bradshaw is a senior
executive skilled in leading and building high growth technology companies in
energy and telecommunications. Capabilities
and experience includes:
§ Strategy Development
§ Sales and Market
Leadership
§ Financial Planning and
Execution
§ Raising Capital
§ Public Relations and Media
Affairs
|
§ Board Governance
§ Team Building and
Performance Enhancement
§ Product Development
§ Technical Leadership
§ Supply Chain Management
|
Experience
Energy Project Development,
Mercury Solar Systems April,
2012 - Present
Developing utility scale and
large commercial solar projects, identifying approximately $50 million of
projects. Work with land owners and
commercial customers to define solar projects, oversee engineering and
permitting, work with utility companies to establish interconnections,
establish financing structures and sources of capital, and identify off-takers.
CEO, Hy9 Corporation January,
2008 – January, 2012
Responsible for all aspects
associated with growing and managing a high technology clean energy company.
§
Developed Strategy - Developed the company’s
growth strategy, repositioning products and market focus to target the $3
billion market for wireless telecom power systems;
§
Expanded Capital Commitment – Investors committed $4 million in
investment capital and increased the number of investors;
§
Built the Team - Built the team,
recruiting VP level management for sales, finance and product development;
§
Implemented OEM Strategy - Implemented a key account
OEM customer strategy, including product deployments with key accounts
commanding 90% market share;
§
Significantly Reduced Product Costs - Oversaw comprehensive product
development with engineering and design for cost reduction and manufacture –
cost reduced two key products by 80 and 95% respectively;
§
Increased Manufacturing
Yield -
Increased manufacturing yield of the company’s core product from 50% to 96%
over 12 months; and
§
Expanded Manufacturing Capacity - Led the company’s
manufacturing expansion including space, staff and manufacturing equipment.
President, Velerity
Management Consulting September,
2001 – December, 2007
Developed and implemented market
focused growth strategies for energy and related companies. Engagements included:
§
Energy Storage Company – Worked with the CEO and
senior management team to redirect company’s strategy, based on a thorough
assessment of market opportunities that would leverage the company’s particular
technology. The company’s initial focus
on backup power systems for telecom remote terminal units met significant
market resistance. Based on my
recommendation, the company repurposed their products to target the multi-billion
electric grid auxiliary services market.
§
Geospatial Software Company – Turned around financial
performance of a geospatial software design and integration company providing
software and related services to gas and electric utility companies. Company was experiencing poor financial
results due constrained revenues, a high overhead cost structure, underpriced
services and uneven project management. Implemented
a series of initiatives tightening up management practices and financial focus,
leading to a return to profitability and the expansion of the company, leading
ultimately to the company being acquired.
§
$1.5 Billion Electric
Utility - Developed
and implemented the product and service development process for a large
electric utility company. The utility
did not have an established product development process to identify,
characterize or select products and services for implementation. Worked with the marketing and customer
service team to develop their product development process, resulting in a
prioritized set of new services to introduce.
§
Bio-Mass Energy Project - Developed the business
plan and financials for a proposed bio-mass energy project, converting food
waste into methane for electricity generation.
A waste processing company did not have the expertise to prepare
business plan and financials and establishing accurate pricing for multiple
value streams in the business. Prepared
detailed financials incorporating primary market research to establish accurate
tipping fees, methane pricing for electricity generation and fees for residual soil
additive.
NEON Communications, Inc. - Vice
President Marketing April, 2000 – August,
2001
Member of the senior
management team responsible for all marketing and development activities in a
high growth communications company.
§
Developed Product & Marketing
Strategy - Repositioned
the company’s products and brand across multiple print and electronic media,
integrated direct promotion campaigns and regional events. Backlog increased from approximately $30
million to over $200 million.
§
Built the Marketing Team - Responsible for building
the marketing team and capabilities including product development, pricing,
events and promotions, alternate sales channels, customer development, customer
satisfaction surveys, strategy development, network planning, and collateral
and web site development.
§
Implemented Product
Development Process - Implemented company’s first product development process resulting in
multiple product introductions.
§
Implemented Channel Strategy - Established the company’s
first indirect sales channel program, customer development initiative and
customer feedback process.
Yankee Group - Senior
Director June,
1997 – March, 2000
Built and led a new division
of the Yankee Group helping energy companies form new enterprises in advanced
technology and services, including energy efficiency, renewable energy and
communications.
§
Built New Yankee Group
Division - Acquired
75 new clients for the Yankee Group over a two year period, creating the
highest growth division in Yankee Group’s history.
§
Developed Strategies and
Raised Capital for New Businesses - Developed entry, growth and new product
strategies resulting in over $250 million in capital commitments to fund new
enterprises.
§
Built Team - Oversaw team including
hiring and development of advanced market and financial models and conducted
extensive primary market research to guide product development, segment
targeting, competitive positioning and business strategy.
§
Established Global Practice
Leadership
- Created recognized competencies in retail energy and energy services; energy
Internet strategies including customer care, energy trading and on-line energy
markets; and wholesale and retail communications strategies.
Arthur D. Little - Senior
Manager June
1994 – May, 1997
Built high growth retail
energy, energy services and telecommunications’ companies.
§ Built $200 Million Energy & Telecoms Business - Led the development and
implementation of a $200 million revenue comprehensive competitive business
strategy for a billion dollar electricity and natural gas company, encompassing
retail energy, energy services and communications. Resulted in $200 million in revenues within
two years of launch.
§ Turned Around Largest District Heating/Cooling System in the US - Developed the business
strategy for the largest district energy heating and cooling system in the
United States. Evaluated strategic
options to expand financial performance including fuel sourcing strategies,
generation system modifications, renegotiation of electricity sales contracts,
and system expansion.
§ Built Telecommunications Company - Developed the telecommunications strategy for a
major energy company. Evaluated business
prospects and entry strategies for several opportunities including market size
and growth, competitor assessment, technology assessment, and associated
capital requirements. Resulted in
telecoms company spin off and acquisition.
§ Smart Grid Strategy for Global 500 Industrial Company - Developed the product
strategy for a major diversified global manufacturer targeting information
technology-enhanced integrated monitoring and control systems for electric
transmission and distribution automation. Developed product development
priorities.
DMC Honeywell - Manager of
Business Development June,
1991 – May, 1994
For an energy services
subsidiary of Honeywell, led the company’s entry into performance-based energy
services for commercial and institutional customers.
§
Over a period of two years, the division’s revenues grew 132%, with
energy services contributing $35 million in new annual revenues.
§
Designed and facilitated the implementation of numerous demand-side
management programs targeting energy efficiency improvements for both
residential and commercial customers.
Program designs incorporated marketing plans, engineering and economic
assessments, organizational requirements, financing plans, and performance
evaluation methodologies.
§
Lead the company’s enhancement and development of several software
programs used in residential and commercial energy auditing.
Earlier Positions
§
Tri-Solar Corp – Solar electric system manufacturer,
acquired by AstroPower Inc., which is now part of General Electric. Designed and installed solar electric systems
for irrigation, navigational aids and residential electricity.
§
RoMec – High precision industrial
robotic systems manufacturer. Supply
chain and inventory management.
§
B&M Technological
Services – National
technical services company providing management and advisory services in energy
efficiency and investment to the United States Department of Energy. Evaluated the performance of institutional
and residential energy programs across the country.
Board and Leadership Positions
§
New England Clean Energy
Council -
Co-Founder, Executive Committee Member and Board Director, 2007 – 2010
§
Massachusetts Hydrogen
Coalition, Inc. - Founder, President and Board Director, 2005 – 2009
§
Maine Hydrogen Energy Center - Board of Directors, 2008
– 2009
§
InMaps, Inc. – Board of Directors, 2004
– 2011
§
Hy-SyEnce, LLC - Advisory Board, 2008 – 2010
§
Penobscot Bay Press Inc. - Board of Directors, 1995
– 2010
§
Annual Conference on Clean
Energy –
Co-Chair, 2005 – 2009
§
2008 MIT CIO Symposium – Chair, Greening the Data
Center, 2008
Education
F.W. Olin Graduate School of
Business at Babson College
Masters in Business
Administration, High Distinction, 1989, Concentration in Finance
Dartmouth College
Bachelor of Arts Degree,
Engineering Major, 1982
Phillips Exeter Academy
1976
